About Us

There is an ongoing evolution in the real estate industry as real estate brokerages explore new and better ways to serve their publics through improved technologies and enhanced education opportunities for their sales staff. Coldwell Banker Vanguard Realty is committed to leading the charge to provide better service for the purchasers and sellers who use our services and for the real estate professionals who deliver them.

Our vision has long been, “to be recognized as the most professional and innovative real estate organization in our market” and our mission “to foster excellence in real estate through our career enhancement tools and programs for our customers and employees.” Today we meet both our vision and our mission by providing our sales professionals with tools and career enhancement programs that are not available at any other brokerage and that aid our real estate professionals in better meeting their customers' needs.

The company's commitment to providing quality tools, programs and service is evidenced by market leading per agent productivity. Coldwell Banker Vanguard Realty is also a national leader, among the largest Coldwell Banker brokerages, in productivity; the result of hard work by our sales staff and tools for customers and agents that are not available at other brokerages.

Vanguard Realty was founded in Orange Park in 1977. Its co-founder, Pete Dalton, became the sole owner of the company in 1981 and joined the Better Homes & Gardens Real Estate Network in 1982. Founded on the belief that the real estate experience could be improved for all parties the company was a market leader from its inception focusing on agent development and quality personalized service. More concerned with quality than quantity Vanguard was satisfied to remain in the Orange Park market until the late 1990s at which time it began to explore other markets.

In the late 1990's through the mid-2000's the company used superior technology and programs to grow to a total of over 20 offices in both North Florida and the Florida Keys. By using tools other agencies did not have Vanguard, and its sister company Schwartz Property Sales, which is still located in the Florida Keys, grew to be market leaders in both markets.

In 2010 Mr. Dalton had the opportunity to purchase the Coldwell Banker franchise in North Florida. Long a believer that nationally Coldwell Banker is the strongest real estate brand with the best tools in the real estate industry he purchased the franchise and set about making it the premier real estate brokerage in the market. He divested his Florida Keys brokerage by selling it to his managers, created the Concierge Service Department, built Connect U, developed VNET, the company's proprietary intranet, realigned services and created a real estate brokerage that is annually a leader in growth and innovation.

Today's Coldwell Banker Vanguard Realty is a full service real estate brokerage dedicated to quality, not quantity that succeeds in meeting the needs of its customers and its real estate professionals.

Coldwell Banker Vanguard Realty delivers its services through six highly productive sales offices. Our agents work throughout the entire Duval/Clay/St. Johns County market and are capable of assisting both purchasers and sellers meet their real estate needs. The sales offices are supported by a robust menu of centralized services that enable our agents to understand each individual real estate market and provide a menu of services that include home selection, home marketing, property management, and rental acquisition.

With our partners in ancillary industries we strive to bring the best service and result to our customers.

Coldwell Banker Vanguard Realty has been a leader in providing relevant technology for our agents and customers for well over a decade. In addition to our proprietary intranet that supports all company functions we offer ProWorks, DocuSign and Contactually. ProWorks File Management enables our agents to create and submit paperless listings and sales and provides worldwide access to all of their transactions. ProWorks Transaction Management is a truly revolutionary program that enables our agents to receive real time transaction data for each of their sales. The program simplifies the agents tasks, saves both processing time and agent stress and enables Coldwell Banker Vanguard Realty agents to “invite their customers into” the transaction and give their customers access to the processes necessary to consummating a sale. Contactually is a leading Customer Relationship Management (CRM) program that has been demonstrated to consistently boost agent productivity by over 30%.

By using robust technology products Coldwell Banker Vanguard Realty agents are able to accomplish more in less time and maintain industry leading production levels and customer satisfaction ratings.

Coldwell Banker Previews is the pre-eminent luxury home marketing program. Special marketing materials and programs have created a daily sales volume of over $126,000,000 in closed luxury sales. Agents who qualify have access to specialty marketing products and programs that promote Previews properties not just nationally but through the largest international network of luxury home sales available. Previews listings are prominent in all major metropolitan areas and are marketed around the world.

Client Builder is the exclusive Coldwell Banker Vanguard Realty program that recognizes that customer needs exceed simply purchasing or selling real estate and enables our qualifying agent to perform property management services. The program has enabled our agents to perform additional services for their customers and enabled the company to become the third largest single property management company in our market.

Recognizing that the best results come from the best educated real estate professionals Coldwell Banker Vanguard Realty introduced a full flight of educational opportunities. Starting with Street Smart, our proprietary initial career education program that exceeds industry norms, and carrying through personal business planning and coaching our agents have access to the best career development programs in the industry.